ATIRO / logo design and naming

The client is a company that produces targets for sport shooting. In addition to the quality, their products stand out for their particular design that recalls, for the bases, the shape of herons’ legs. In the logo I wanted to incorporate this particularity resulting from the client’s passion for birds. In the name there is “tiro” which in Italian also means “shot” and “a tiro” which means “be within range”. The red and deep blue together with the strong and dynamic font complete the project that also works very well as a monogram maintaining its strong identity. Developed in collaboration with Studio Skarfo.

Year: 2021